Senior developer — with a marketing background
I take on Umbraco projects, broader .NET web development and consulting engagements.
My background combines web & .Net development - architecture, backend, frontend, SEO, performance, and accessibility - with about 10 years in data-driven marketing — data driven email marketing, lifecycle flows, SEO, and triggered campaigns.
Umbraco CMS specialist
15+ years building Umbraco solutions across commercial projects — from architecture and custom blocks to full website delivery and long-term maintenance.
Email & retention marketing
A decade in data-driven marketing: lifecycle management, triggered campaigns, email retention strategy, and segmentation. The commercial side of what I build, not just the technical.
SEO & web performance
Technical SEO and performance built into every project from day one — not treated as an afterthought. Architecture, canonical structure, sitemaps, speed, and accessibility all considered upfront.
Long-term engagements
I take on both short engagements and long-term retainers. Most client relationships end up lasting more than a year.
KindbergCo Umbraco Platform
Most web projects start from a blank installation and repeat the same setup work every time — architecture, SEO structure, accessibility, performance configuration, and content patterns that every serious website needs.
We built our own Umbraco-based platform to solve that. It's the foundation we use on client projects and on this site. More than 500 hours of development went into it, and it's available as a licensed product for agencies, developers, and companies that want a stronger starting point.
This website is built on that platform, with minimal modifications.
Customers
A selection of previous clients I worked with on long-term engagements.
These were not one-off projects. Each collaboration lasted more than a year, allowing me to support ongoing development, improve existing solutions, and contribute with both technical depth and business understanding over time.