Services

I'm an educated developer, having worked about 8 of my 12 years in backend-development, of which 3 with system architecture and design patterns. I feel very confident that I can contribute with the right set of skills that you need for your project, regardless if you need a quite doer or a loud and driven tech lead.

My primary focus is Microsoft technologies; C#.Net MSSQL, Entity Framework. Secondarily, I use PHP5 (object-oriented, preferably CakePHP) and MySQL.
I see myself as a full-stack developer, but with a much heavier focus towards backend development.

I am used to working in a team of developers, as well as working alone. Regardless of how the team composition is, I prefer working with SCRUM and KANAN as project management and planning. This makes the entire project very visible, and you can easily see where you're at from a very early stage. 
For a short introduction to KANBAN, click here.

I have worked with several CMS systems, but only stayed with one of them, and that is Umbraco. The system is open-source (free), and is a great bridge between marketing and IT. The fact that it's flexible, extendable, and easy to administrate makes Umbraco a very appreciated system for many smaller and mid-sized businesses.

Throughout the years, I've developed a few API-bridges and integrations between Umbraco, TeaCommerce (e-commerce plugin in Umbraco), and customers' back-office solutions.

Infront AS, Nynäshamns Bostäder, and my own web site are all fueled by Umbraco, as well as a few sponsored websites just for the fun of it!

If you need a solid CMS for your website, I'd be happy to help.

Anything from technically creating plugins to strategically profiling and communicate with your customers to increase up-sales and cross-sales; if you can explain your needs, I can most likely build it! - and if you don't know what you need, I'd be happy to suggest something profitable!

For me, E-Commerce is like a buffet of information waiting to be processed. Looking at customers' behaviors, you can relatively easily create very good cross-sales and up-sales, as well as improving customer retention!

This concept is comprehensive, but please read under the tabs "Marketing" and "Specializations" for more details, or simply get in touch, and I'll be happy to explain with a personalized example.

Email marketing is an essential tool for keeping in touch with your existing customers and done correctly, increasing customer loyalty and profitability.

Unfortunately, I see big corporations having a large quantity of data and failing to utilize it to bring relevant content to their subscribers. Email marketing is a 1-1 communication, and content should be unique to every customer. Sending relevant and personalized information, offers, and images to the users can be very profitable! Additionally, appropriate and targeted content also increases customer loyalty and decreases the likelihood of unsubscribes and complaints.

Throughout the years, I've been working with some of Scandinavia's largest and most well-known organizations, advising on a strategic level of companies whose member base has been 10m+ active subscribers.

I have also developed many bridges to integrate customer information with various external sources to automate highly relevant emails.

We all dislike spam, and I also hate spammers to the extent that I refuse to work with them.
Additionally, I also decline clients whose strategy is buying/selling lists (co-regs, etc.), using email as acquisition marketing, even if all these methods are legally ok. Email marketing is for retention and relevant 1-1 communication, and this is what I do!

A famous Swedish saying, directly translated by myself, is: "You should speak with farmers in farmers way, and with the educated in Latin." It means that one should adjust the message to your audience.
Segmentation is breaking down something substantial to smaller and more tangible parts and handle each part separately. Some examples of segmentation could be:

• Geographical segmentation - For example, to offer a specific type of clothes to customers in a warmer climate.
• Market segmentation - Company customers or individuals. If you have a broad product offering, segmenting on which type of product the customer uses is also very lucrative.
• Demographic segmentation - Could be age, gender, income, profession, etc.
• Cultural segmentation - Some products, colors, or similar, can be effective or offensive in certain cultures.

In the end, the above is "profile-based marketing," which is the term for using customer data to tune the offer to fit the customer. This is one of the most effective marketing methods there is.

Additionally, for testing new strategies, temporary and random segments can be created, to which you communicate in a new way, and to measure the response rate of the new communication method.

Through third-party