Marketing, CMS, CRM, life-cycle marketing and much more.
Development of customer communications, data integrations, campaign management etc.
Higher relevance in already extremely relevant newsletters!
System architecture, development and delivery.
I can work with IT-related projects, big and small, but my niche is in customer loyalty projects through effective and relevant customer communication.
Marketing towards existing customers (retention marketing) is up to 8x as effective compared to constantly convincing new customers that you are worthy of their time and money. This is because existing customers already tried your service and therefore feel trust and secure with you, hence the decision-making process is easier and purchase volumes tends to be larger compared to new customers.
I work on all levels, everything from digging in the databases for profiling information sending communication(s) in a timely and highly relevant fashion. The result is that your customers feel that you care about them, and your profit is returning customers and increased customer loyalty.
The processes I create is usually easy to automate, meaning that when everything is in place, you'll have a free of charge gold miner working for you every day of the week!
Except for this niche, I have a wide service offering within programming, system architecture, database setup, process/task automation, etc. - usually known as "the boring cost-saving packages".